By Austin bBurton/b. Sneaker Wars. If you haven't read Sneaker Wars by Barbara Smit (2008), you might not know the history of ? or even be aware of ? the feud between PUMA and adidas. Well beyond simply landing pro athletes or putting out the ... The match took place in Herzogenaurach, Germany, where both companies are based (and a bvacation/b spot on the bucket list of the most avid sneakerheads). ?The symbolic handshake of adidas and PUMA helped to raise awareness for Global ...
